TRANSFORMATIONS
YOUR COACH
Luke Dickson
I'm Luke, ex-sparky turned coach, helping tradies get back in shape.
I spent 10 years in the electrical industry. I know the long days, the early starts, the cheeky servo snack that gets out of hand, and how easy it is to tell yourself your job will keep you fit. I've lived it.
I've been training since 2008 and in 2020 I turned that passion into a coaching business built specifically for tradies. Since then I've helped hundreds of blokes lose weight, build muscle and take back control of their health.
The blokes I work with are time poor, constantly sore, running on empty by the time they get home and fighting the urge to grab takeaway after a big day on the tools. Their confidence has taken a hit, they've lost their energy and some days they just aren't showing up the way they want to for their families.
My program The Busy Bloke Blueprint is built for men who:
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Are stuck and have lost confidence in how they look
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Are too exhausted after work to find the motivation to train
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Can't piece it all together no matter how hard they try
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Need structure and accountability that works around a tradie's lifestyle
This isn't about crash diets or extreme training programs. It's about building stronger, more confident men who have the energy to show up better at work, at home and for the people they care about, with habits that actually stick long term.
If you're a tradie ready to drop the gut, build muscle and feel like yourself again, you're in the right place.
TESTIMONIALS
Dylan
"Luke is one of those rare coaches who actually gets what it's like to be a tradie. He understands the hours, the physical demands, and why a one-size-fits all approach just doesn't cut it.
When I started, my goal was to Lose 15 kilos and tone up. Not only did I hit that target, but Luke helped me build a routine that genuinely fits around my work and lifestyle.
If you're a bloke who's serious about making a real change and keeping it off for good, Luke's your guy."
"I came to Luke with a clear goal: lose a few kilos before standing up as best man and get back into regular sport without constantly breaking down with injuries. The problem was my work hours and spontaneous travel made any kind of consistency feel impossible.
That all changed when I started with Luke.
In that time I've lost 12 kilos, I'm back playing soccer regularly and completely injury free. The confidence I gained isn't just about how I look, it's about how I perform on the field and in the gym.
The best part? I now have the knowledge to be flexible with food on weekends and enjoy a beer after soccer without it derailing everything.
If I could give anyone one piece of advice, it's this: take the step and give it a crack with Luke. I've been with him for over two years now and I haven't looked back once."
